Copy
Cold Email Framework
Make an observation - something true about the person or business that you are reaching out to (personalization for why they should read this email AKA: your research) provides context for everything under the email
Problem/insight based on the observation - tie this into a problem you think they might have about what you observed - Do they have a problem you can solve?
(1+2 = why you reached out to them)
Credibility - who are you to tell me anything? - We saw that same thing with XYZ client - lead into what you do to solve that problem
Call to action - Needs to be easy to answer. Ex. close ended questions yes or no
Examples
Below is a LinkedIn post by the prospect that was used for personalization in the email
Talkdesk is a leading cloud-based contact center platform that streamlines customer interactions and optimizes support team performance.
Using a 4-step framework (observation, insight, credibility, and a clear CTA) to deliver real relevance at scale. With my healthcare expertise and knowledge of sales email trends, I re-engineered Talkdesk’s automated outreach, raising open rates by 35% and replies by 20%, ultimately booking more meetings with Healthcare C-suites and patient experience leaders.
